Do Not Sell or Share My Personal Information

At Mad Swords, we value your privacy and are committed to protecting your personal data. We want to be completely transparent about how your information is handled: We never sell your personal information for monetary gain.

Depending on where you live—such as in certain U.S. states (including California under the California Consumer Privacy Act / California Privacy Rights Act – CCPA/CPRA) or regions like the UK and European Union—you have the right to opt out of the “sale” or “sharing” of your personal information, or the processing of your data for targeted advertising and cross-context behavioral tracking.

Understanding How Your Data is Used and Shared

To ensure clarity, it helps to understand the difference between necessary operational sharing and automated third-party tools:

Order Fulfillment & Shipping Providers: To deliver your purchases, we share necessary information (such as your name, shipping address, and contact details) strictly with trusted third-party shipping and logistics carriers. Under modern privacy laws, service providers like shipping companies process data solely to fulfill your order. This operational sharing is not legally classified as selling or sharing your information.

Analytics & Automated Tracking (e.g., Google Analytics):

Like most modern e-commerce websites, we use tools like Google Analytics to understand traffic patterns, optimize user experience, and measure our marketing performance. Google Analytics may automatically collect certain device data, IP addresses, and browsing signals through its tracking code. While we do not control Google’s underlying data infrastructure or collection methods, this type of automated data sharing via third-party pixels can sometimes be classified under privacy laws as “sharing” for targeted advertising.

How to Exercise Your Opt-Out Rights

You can submit your request to opt out of the sale or sharing of your personal information through the following methods:

Adjust Your Cookie & Tracking Preferences

If you are visiting our store, you can manage your cookie preferences directly.

Look for the “Cookie Settings” or “Privacy Preferences” link typically found in the footer of our website to disable targeting, advertising, and performance cookies.

Global Privacy Control (GPC): Our website recognizes and respects browser-based Global Privacy Control (GPC) signals. If your browser or extension transmits a GPC signal, we will automatically treat it as a valid request to opt out of the sale or sharing of personal information for that specific browser and device.

Submit a Direct Request

If you have created an account, placed an order, or interacted with Mad Swords and wish to opt out of any other data sharing associated with your customer profile, you can submit a request directly to our privacy team:

Email us at: [email protected]

Subject Line: Privacy Request – Do Not Sell/Share My Personal Information

Include in your message: Your full name, the email address associated with your account or orders, and your country/state of residence so we can appropriately process your request under your local jurisdiction (e.g., California, UK, EU).

Additional Rights for UK, EU, and International Customers

If you reside in the United Kingdom or European Economic Area (EEA), you are protected by the UK/EU GDPR. In addition to opting out of targeted tracking, you possess rights to:

• Access the personal data we hold about you.
• Rectify incorrect or incomplete data.
• Erasure (“Right to be Forgotten”) of your personal data.
• Restrict or Object to our processing of your data.
  

Data Portability.

To exercise any of these international rights, please review our full Privacy Policy or contact our data protection team directly at [email protected].

Verification and Processing Timeline

To protect your privacy and security, we may need to verify your identity before processing certain direct requests. We will respond to and process your request in accordance with the timelines mandated by applicable laws (typically within 45 days for CCPA/CPRA requests or 30 days for GDPR requests).

Mad Swords
Business Address: Greenmount Ave, Baltimore, MD 21218, US
Phone: 316 910 3639
Email: [email protected]